Planning Proposal

XIAOMI: NEW PRODUCT LAUNCH

Marketing Foundation Course | Tomorrow Marketer

Create Product Concept for new flagship Xiaomi phone and Communication plan for this product in Vietnam market.

OTP #2: THINKATHON

VCO Group

Situation: Currently, large enterprises in Vietnam and SMEs are reach out to become bigger. However this business file still focus on recruiting fast results instead of first invest in long-term EB development activities.

Challenge: Develop a new service/product for VCO, expected to be released in September 2023, to help VCO attract this potential business file.

Proposal

MR.BROWN: BUSINESS CASE CHALLENGE

ISB Business Challenge 2023

Create Plan for Mr.Brown in three years to deliver key message (short-term) for the new product Iced Milk Coffee. And as the head of these functions, present detailed action plans (long-term) for each function to achieve the business ambition become market leader in RTD Segment.

Proposal